web analytics
Wednesday, December 10, 2008

Optimost logo

OX2/LBi, Belgian leader on Web Analytics takes it to the next level in terms of optimisation. OX2/LBi has sent 2 of its experts to London for an Optimost certification. Recently integrated to Interwoven portfolio, Optimost is the pioneer in multivariable optimization and helps online marketers improve customer satisfaction, increase conversion rates, and maximize ROI

Thanks to this, OX2/LBi is the first Optimost (international leader in A/B Testing) certified Belgian agency.

More on www.optimost.com/

Wednesday, December 10, 2008


LBi Belgium won the Bobcat “digital” pitch for the entire EMEA zone. Bobcat was particularly impressed by the approach of LBi which integrates technology, creativity, Web Analytics and optimisation.

LBi Belgium has chosen the Interwoven CMS solution for the management of the sites.

More to come very soon on www.bobcat.com

Monday, May 19, 2008

emetrics logo

Following emetrics San Francisco, OX2/LBi is again sponsoring emetrics London (May 20-21) that will gather marketing managers, web analysts and business intelligence experts from all around europe around digital marketing optimization. Rene Deschamps, that has recently joined the Advisory council of the emetrics, will moderate the track “Analytics in action” and give a lecture on “challenges in web analytics from a practitioner and consultant perspective“.

More info : http://www.emetrics.org/2008/london/

Monday, April 14, 2008

Logo IAB

Evaluate the success of an interactive campaign, the performance of a website. Have you the right audience, the optimal conversion? What to measure, how to improve ?

Aurelie Pols, head of LBi Web Analytics practice, will provide you with an overview of the most usefull metrics and the results of an interactive campaign during next IAB Breakfast meeting “Success or not” (April 15, 2008).

More info and registration

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