thomas cook
 
Wednesday, February 18, 2009

LBi Annual Report 2008

LBi – the global digital marketing and technology agency (listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam) – announces its fourth quarter and year-end results 2008.

Here are some highlights:

  • In 2008 LBi Belgium operations delivered ahead of plan as a consequence of strong new business and operational management.
    Key client wins during Q408 include promising long term relationships with Thomas Cook, Bobcat Europe and Sanitec Europe in Belgium.
  • Abu Dhabi office opening in the quarter to boost global offering and improve exposure to fast growing markets
  • On 31 December 2008, LBi employed 1.624 employees of which 107 located in Belgium.
  • LBi Group net sales for January-December 2008 increased by 9,7% (at constant rates) towards 160,4 million EUR while EBITDA grew by 37% year-on-year towards 21,3 million EUR.

For 2009 LBi expects that the continued migration of spend from off-line to online will partly mitigate the contraction in overall marketing spend.

More info about LBi’s fourth quarter and year-end results 2008 are available here

 
Tuesday, October 28, 2008

Agency of the Year

LBi was attributed the « Interactive Agency of the Year 2008 » award, during the Mixx Awards last Thursday 24th October.

This prestigious distinction is given to the agency that profiles itself the best during 2008, judged according to the high level of realizations presented to the jury. LBi didn’t only wheel in this title, it also received a “Golden Award” for the Oufti project (Proximus) in the “Product Launch” category and a “Bronze Award” for the Minibreaks project (Thomas Cook Belgium).

The Mixx Awards are a result of the collaboration between the Belgian IAB, the International Advertising Bureau, and Best of Publishing, editor of the Inside Magazine. The Mixx Awards aim at rewarding those digital and interactive campaigns that reached their communicational objectives. The criteria of attribution take into account the observed links within the project between creativity and efficiency.

« Interactive Agency of the Year 2008 »: — this award is based upon the quality, creativity and efficiency of the entirety of the projects submitted to the jury. It thus recognizes the high quality approach used by LBi to serve its current clients base.

 
Tuesday, October 28, 2008

Mini Breaks Logo

For Thomas Cook, LBi created a Web 2.0 concept from A to Z, www.minibreaks.be, proposing mini-trips. This 2.0 business model is truly revolutionary, allowing hoteliers to upload in real time ‘last minute’ offers or promotions thanks to the powerful back-office application upon which
minibreaks.be is built.

Since the launch in August, the site has been visited by over 3.000 visitors and knows a verry high conversion rate. This is nonetheless only the beginning as additional functionalities will be out rolled within the next few months such as Newsletters, co-branding initiatives and loyalty programs through media partnerships.

Mini Breaks site

The Mixx Awards are a result of the collaboration between the Belgian IAB, the International Advertising Bureau, and Best of Publishing, editor of the Inside Magazine. The Mixx Awards aim at rewarding those digital and interactive campaigns that reached their communicational objectives. The criteria of attribution take into account the observed links within the project between creativity and efficiency.

The winners were named by a professional jury of prominent sector professionals. In 2008, the jury consisted out of 1 president, 4 advertisers, 2 publishers, 2 media agencies and 2 creative agencies : Jo Caudron (ONE Agency & Jury President), Yannic Beckers (Paratel/VMMa), Jean-Michel Depasse (Mindshare Interaction), Wim Walraevens (Duval Guillaume), Michel Mabille (IPM), Clo Willaerts (Sanoma magazines), Fabienne Gyselinck (Eurostar), Benoit Lips (LBi Belgium), Paul Daels (KBC), Michon Van Doorn (Unilever) en Diane Faynsztein (Nestlé).

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