Friday, January 28, 2011


During the last IAB (Interactive Advertising Bureau) general assembly, the members have elected the new board of directors for the next 2 years. And it’s Benoit Lips, CVO of LBi Belgium, that has been choosen to replace Alain Heureux as chairman of the Board. He will be assisted by 2 VP, Noëlle Stevens (RTL New media) and Jo Caudron (Dear Media), and Bruno Van Boucq (Beweb) as treasurer.

More : IAB Belgium website

Wednesday, November 10, 2010

Want to get the latest trends in location based marketing, mobile madness or social media (r)evolution ?

LBi on slideshare

Check out the latest LBi presentation, available on slideshare

Wednesday, November 10, 2010

Over the past decade the communications industry has seen brands move steadily away from occupying the gaps between content, towards being the content itself. The reasons for this are well documented; the rise of consumer control enabled by digital technology being at the heart of the matter.

Chris Clarke at DMF 2010 - Brussels

Chris Clarke, LBi Chief Creative Officer, will look at where this leaves brands with regards to the kinds of content they need to create in order to gain commitment from flighty consumers while guaranteeing a return on investment. Chris hopes to convince us that high quality content which matters to people, is the way to go and will cover branded utility, entertainment and even content which aims to enhance the soul.

Check Chris Keynote at DMF 2010 on

Tuesday, June 15, 2010

Strange things occurs currently in the Brussels office of LBi…
It looks like they are back to the 70′s… Typewriters instead of iPads, vintage clothes, old fashioned accessories and a pure 70′s living room next to the reception… Are they definitely crazy ? Lights and camera all around make me think some kind of shooting is in progress… But what for ?

Will keep you posted …

Shooting 70s

Shotting 70s - 2

Tuesday, June 15, 2010

Last week was the grand final of the largest internation design competition WIF 2010 in Limoges, France. Onze Kurt, LBi executive creative director, was on stage for the opening and closing of the competition and to animate the award ceremony!

WIF 2010 Kurt Vergult

More on

Tuesday, February 2, 2010

As a recognition of our deep knowledge and continuous involvement in the mastering of Microsoft technologies, LBi has been granted the status of “Microsoft Gold Partner”

LBi Microsoft Gold Partner

Gold Certified Partners represent the highest level of competence and expertise with Microsoft technologies and have the closest working relationship with Microsoft. As part of the prerequisites to be a gold partner, LBi employs numerous Microsoft Certified Professionals who have the skills to successfully implement a Microsoft product or technology as part of a business solution in your organisation.

As a Gold Certified Partner LBi has access to the resources and support needed 24 x 7 x 365, including a Technical Services Coordinator, access to the Partner Knowledge Base and has a proven history of delivering enterprise solutions into customer accounts.

As stated by Microsoft “Microsoft Certified Partners offer a real world perspective to your technology strategies. Microsoft Certified Partners have been in the business, on average, for more than 5 years. They bring experience to your projects gained through conducting similar projects over many years of service.”

Tuesday, December 15, 2009

IAB Talent award

Rob van Alphen (LBi Belgium) nominated 2nd in the IAB Talent Awards for his thesis on Social Media (Onderzoek naar de ontwikkeling van social media strategieën in corporate communication naar de consument)!

Congratulations Rob!

More info IAB Talent Award: in French, in Dutch
Link to Rob’s thesis

Monday, December 7, 2009

Former Tribal DDB Creative Director (and Producer of Air Guitar Nation! documentary) Joins Global Digital Marketing and Technology Agency to Spearhead All U.S. Creative Endeavors

Global digital marketing and technology agency LBi (LBi IconNicholson) today announced the appointment of Cedric Devitt as the newly-created Executive Creative Director. Devitt, who will be based out of LBi IconNicholson‘s Manhattan office, will lead the agency’s creative department, drive conceptual thinking for the agency’s flagship clients and continue to integrate its world class production skills in the US marketplace. LBi IconNicholson Managing Director Judith Carr made the announcement.

Born and raised in Dublin, Devitt moved to the US after attending Trinity College. Prior to LBi, he spent nearly a decade shaping the creative vision at Tribal DBB. He began his career at Berlin Cameron Doyle and spent a significant amount of time at Grey Advertising. Devitt has shaped campaigns for a diverse selection of brands, including: Sony, Best Buy, Hershey’s, Neutrogena, Cuervo, Ketel One and H&R Block. He has been honored by many award shows, including: The One Show, NY Festivals, MIXX awards and the Cannes Short List. A music enthusiast, Cedric co-founded the US Air Guitar Championships and produced Air Guitar Nation!, a critically acclaimed feature documentary about the rise of competitive air guitar in the US.

“With the merger of LBi IconNicholson and LBi Special Ops Media, there’s a unique opportunity to develop truly breakthrough work,” said Mr. Devitt. “It’s an honor to be a part of something this new, and to join a leadership team that has a unparalleled combination of great media thinking, strong account insight and an ambition to use innovative technology to produce award winning, strategic work.”

“Cedric Devitt’s creative vision and decorated experience significantly strengthens our US offering,” said Ms. Carr. “We are excited to have him aboard at LBi and we look forward to his creative input in 2010 and beyond.”

Friday, December 4, 2009

Yesterday was the official launch of the «LBi Overall Brand Experience index ©» program research !

Developed in partnership with Vlerick Management School and a few Belgian blue ship companies, this project aims at developing a strategic tool allowing a company to have a complete and coherent view of the customer experience across all customers touch points, summarized in the « Overall brand experience index© » (OBEI©).

LBi Overall Brand Experience Index
More than just another « metric », it will be THE metric, mapped to reflect the company market strategy, marketing efforts and actual customer experience. Thanks to the OBEI, companies can now create a focused strategy to develop real added value for their customers.

The project will run over a period of 3 years, in close collaboration with those selected business partners, LBi and Vlerick Gent Management School.

Vlerick Management School

About Vlerick (
Vlerick Leuven Gent Management School is a top European Management School, with campuses in Ghent and Leuven, Belgium, and St-Petersburg, Russia.

As an academic management School, research is central to the mission of the Vlerick Leuven Gent Management School. Faculty members and research staff work, often in collaboration with our parent universities, on a variety of research initiatives leading to academic publications, management cases and text books.

Monday, July 13, 2009

Give Kids a Chance

Give kids a chance is a fund raising project, initiated by IAB, DMA and LBi, aiming at helping childrens (in a broad sense). It will have a wide belgian coverage thanks to IAB and DMA (that regroups all majors belgian portals and news editors) that has offered 1 million impressions per day during all summer !

LBi has developped the concept, the campaign and the website, which will serve as information platform as well as transactional platform for donation…

Give Kids a Chance

The campaign will also be developped on social media (twitter, facebook, you tube, plaxo, my space, …)

More on

And keep in mind that you can also donate your time or your clicks to support the campaign towards your friends and friends of friends !!!!!

Give Kids a chance
Give Kids a chance
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