Wednesday, March 11, 2009

To support the launch of the 5th evolution of the legendary B25 shotgun from Browning, LBI produced an exceptional CD-ROM a few months ago. Including gorgeous 3D animations, historical part, vidéos, goodies, all in three languages (FR, EN, DE), it has been an unexpected hit, with more than 200.000 copies distributed all over Europe.

Browning B25

It was then decided to port the content on a dedicated web site, to allow all audience to get access and discover this new masterpiece, the B 525… It’s now done and available at

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Wednesday, December 10, 2008

Toyota Media Site

LBi Belgium designed Toyota’s European site, dedicated entirely to journalists and is at this moment busy finishing the virtual « press room » of Lexus (available before the end of the year).

These Online media centers contains information on Toyota & Lexus business activities and products, environmental solutions & technology and were, amongst others, created through the use of the Microsoft’s SharePoint platform.

A considerable amount of custom changes where made, another strong feature of the agency. Specific attention was given to the usability of the sites.

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Monday, May 19, 2008

emetrics logo

Following emetrics San Francisco, OX2/LBi is again sponsoring emetrics London (May 20-21) that will gather marketing managers, web analysts and business intelligence experts from all around europe around digital marketing optimization. Rene Deschamps, that has recently joined the Advisory council of the emetrics, will moderate the track “Analytics in action” and give a lecture on “challenges in web analytics from a practitioner and consultant perspective“.

More info :

Thursday, February 8, 2007

Results have been published regarding a study realised in all European member states on the information society and more in particular the digital gap. Results in french are available here. In short, 1,9 million Belgian have never used a PC and 2,6 million Belgian have never surfed on the Internet.

People with a lower education level and an inactive status don’t use the internet as much as the upper working class, only one surfer out of five partipates in e-commerce or online civil services. A lot of work still remains to be done ;-)

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