Monday, December 7, 2009

Former Tribal DDB Creative Director (and Producer of Air Guitar Nation! documentary) Joins Global Digital Marketing and Technology Agency to Spearhead All U.S. Creative Endeavors

Global digital marketing and technology agency LBi (LBi IconNicholson) today announced the appointment of Cedric Devitt as the newly-created Executive Creative Director. Devitt, who will be based out of LBi IconNicholson‘s Manhattan office, will lead the agency’s creative department, drive conceptual thinking for the agency’s flagship clients and continue to integrate its world class production skills in the US marketplace. LBi IconNicholson Managing Director Judith Carr made the announcement.

Born and raised in Dublin, Devitt moved to the US after attending Trinity College. Prior to LBi, he spent nearly a decade shaping the creative vision at Tribal DBB. He began his career at Berlin Cameron Doyle and spent a significant amount of time at Grey Advertising. Devitt has shaped campaigns for a diverse selection of brands, including: Sony, Best Buy, Hershey’s, Neutrogena, Cuervo, Ketel One and H&R Block. He has been honored by many award shows, including: The One Show, NY Festivals, MIXX awards and the Cannes Short List. A music enthusiast, Cedric co-founded the US Air Guitar Championships and produced Air Guitar Nation!, a critically acclaimed feature documentary about the rise of competitive air guitar in the US.

“With the merger of LBi IconNicholson and LBi Special Ops Media, there’s a unique opportunity to develop truly breakthrough work,” said Mr. Devitt. “It’s an honor to be a part of something this new, and to join a leadership team that has a unparalleled combination of great media thinking, strong account insight and an ambition to use innovative technology to produce award winning, strategic work.”

“Cedric Devitt’s creative vision and decorated experience significantly strengthens our US offering,” said Ms. Carr. “We are excited to have him aboard at LBi and we look forward to his creative input in 2010 and beyond.”

Thursday, February 8, 2007


LBi has been invited by Microsoft to their first conference for web creative designers. New technologies such as WPF/E,etc… (“the Microsoft version of Flash”) will be presented. Microsoft is currently developing new tools and technologies that they hope will revolutionize the world of online design!
Johan Wuyckens (Senior Designer) is currently over there and will write a post when he’ll be back, but till then, you can know more here

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