chris clarke
Wednesday, November 10, 2010

Over the past decade the communications industry has seen brands move steadily away from occupying the gaps between content, towards being the content itself. The reasons for this are well documented; the rise of consumer control enabled by digital technology being at the heart of the matter.

Chris Clarke at DMF 2010 - Brussels

Chris Clarke, LBi Chief Creative Officer, will look at where this leaves brands with regards to the kinds of content they need to create in order to gain commitment from flighty consumers while guaranteeing a return on investment. Chris hopes to convince us that high quality content which matters to people, is the way to go and will cover branded utility, entertainment and even content which aims to enhance the soul.

Check Chris Keynote at DMF 2010 on

Wednesday, October 1, 2008

Chris Clarke

Chris is an award winning creative who has been at the forefront of the digital industry since the late 90s. In 2000 as a UK founder of pioneering digital agency Abel & Baker, Chris helped bring a new level of creative excellence to the nascent digital industry.

In 2002 Abel & Baker became part of Wheel, where Chris became Executive Creative Director. As part of the management team at Wheel Chris delivered a reputation for excellence founded on big creative thinking and award winning work for clients like BT, InBev, ABSOLUT Vodka, Starbucks and Sony PlayStation Europe.

In early 2006 Chris moved to Digitas agency Modem Media as European Executive Creative Director becoming UK President and Executive Creative Director of Digitas following the acquisition of the agency by Publicis.

Chris came to LBi as Chief Creative Officer with a global remit for the creative product, & the agency Brand. As part of the LBi board Chris will also help drive the strategic vision of the group.

Join us and meet Chris at Digital Marketing First on October 23

Thursday, June 12, 2008

Chris Clarke

Excerpt from Brand Republic

Chris Clarke resigns from top role at Digitas London to focus on creative execution back at LBi.

Chris Clarke, the president and creative director at Digitas London, has quit to join the digital agency LBi as its chief creative officer.
Based in London, the job is a group-level position that will see him take responsibility for the agency’s global creative output.

It will also see him work closely with Ewen Sturgeon, the chief executive of LBi UK, on the UK business as well as co-ordinating creative from the agency’s global network.

Sturgeon said: “Chris is unusual in that he combines the creative maturity that is tough to find in the digital industry with a natural flair and instinct for creating innovative brand experiences.
“He also has an intuitive understanding for what we are trying to create at LBi, and his arrival marks a point of evolution for the business
Clarke added: “I’m very proud of what I achieved heading up Digitas. But now is the time for me to concentrate on what I do best: the creative work. LBi has great accounts, great talent and incredible heritage.”

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