Friday , April 30 , 2010

Global marketing and technology agency LBi win ‘Best Information Architecture’ at the HIVE awards for BT Business site redesign (http://business.bt.com)

BT Business

LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT’s Business website, http://business.bt.com. Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site’s content.

With LBi input, BT Business’ information architecture has seen a 25% increase in broadband sales, a 75% increase in calls and line sales, and a 105% increase in domain and hosting sales. Traffic from natural search has also increased by 77%.

Read the full press release.

Category: Leading | Leave a Comment


if you'd like to use a news aggregator to keep up to date with Inspire, use the link above
make inspire a better place! Email us your suggestions.
It takes a special kind of person to work here. Expert knowledge, passion, a propensity to challenge conventional thinking, and instinctive innovation are just part of it.
Apply now >>