Friday , April 30 , 2010

Global marketing and technology agency LBi win ‘Best Information Architecture’ at the HIVE awards for BT Business site redesign (

BT Business

LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT’s Business website, Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site’s content.

With LBi input, BT Business’ information architecture has seen a 25% increase in broadband sales, a 75% increase in calls and line sales, and a 105% increase in domain and hosting sales. Traffic from natural search has also increased by 77%.

Read the full press release.

Category: Leading | Leave a Comment

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