Wednesday , June 10 , 2009

Forrester Wave Q2 2009

The last issue of the Forrester Wave™ on Interactive Marketing Agencies (Q2 2009) once again put LBi in the Leader’s Circle !

In Forrester’s evaluation of the Web design capabilities of leading interactive marketing agencies across 18 criteria, LBi NY, together with Sapient, imc2 or Razorfish, led the pack for transaction-led projects — due in large part to the high usability scores earned by the client reference sites.

“On the heels of an impressive performance in our European evaluation of interactive agencies’ Web design capabilities, IconNicholson, the New York headquarters of LBi International AB Group, showed the most significant improvement from our previous rankings: The firm moved from a Contender to a Leader for transaction-led projects. A strong persona,
rigorous application of its personas to guide design work, and a user-focused design process all helped its overall score.”

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