After briefly reviewing the various agencies, Zwitsal has decided to place its online activities with LBi Lost Boys. This step means that LBi expands its activities for Sara Lee to include the Household & Body Care division.

LBi will be developing the firm’s online strategy in the coming period. In the autumn, the partnership will launch its first feat in the shape of the new website, which is a continuation of the communication platform ‘Zwitsal, we weten hoe het voelt’ (‘Zwitsal, we know how it feels’).

As the online partner for Sara Lee International, LBi already bears responsibility for the online activities in the Coffee & Tea division. Besides handling the online campaigns for Douwe Egberts, Senseo and Pickwick in the Netherlands, LBi also takes care of the worldwide roll-out of these brands’ websites.