Thursday , June 12 , 2008

Chris Clarke

Excerpt from Brand Republic

Chris Clarke resigns from top role at Digitas London to focus on creative execution back at LBi.

Chris Clarke, the president and creative director at Digitas London, has quit to join the digital agency LBi as its chief creative officer.
Based in London, the job is a group-level position that will see him take responsibility for the agency’s global creative output.

It will also see him work closely with Ewen Sturgeon, the chief executive of LBi UK, on the UK business as well as co-ordinating creative from the agency’s global network.

Sturgeon said: “Chris is unusual in that he combines the creative maturity that is tough to find in the digital industry with a natural flair and instinct for creating innovative brand experiences.
“He also has an intuitive understanding for what we are trying to create at LBi, and his arrival marks a point of evolution for the business
Clarke added: “I’m very proud of what I achieved heading up Digitas. But now is the time for me to concentrate on what I do best: the creative work. LBi has great accounts, great talent and incredible heritage.”

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