Thursday , February 15 , 2007

Today is a regular day but a special day too … Today, we change the brand to LBi
Letter has been sent to all prospects and customers,
Press release has been sent to most Belgian journalists, and are available here (FR / Nl)
Website(s) have been migrated to the new LBI (release 1),
Emails, business cards and mostly all corporate material have been adapted or is about too …
And zillions of small things are still to be organized…

It’s a new name, it’s a merge, it’s a change …
Any change is a challenge. Any change is an opportunity.
I strongly believe this evolution will benefit to everyone, whether in Brugge or in Brussels and put us in a very nice position towards the market.

But a brand is not only a question of logo. And our business is not only a collection of skills.
It’s a people business. It’s a collective result.

We have “received” this brand, it’s up to us to put life in it. To create an LBi spirit. To build a strong recognition around LBi…
Personally, I do believe in people. I do believe in us. And I’m confident we will succeed !

I would like already to thank you all for being part of this journey…



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