Friday, May 28, 2010

LBi is pleased to announce that Caroline McGuckian has taken the role of Managing Director of LBi IconMedialab based in Milan. LBi IconMedialab is the leading digital agency in Italy and has been established for 11 years. LBi IconMedialab retains a stellar list of clients such as Lavazza, Alfa Romeo and the European Space Agency. [...]

Category: Leading |


 
Friday, May 21, 2010

LBi MetaDesign, Germany’s leading branding and corporate identity agency, invites its clients along with other branding specialists and leaders to the MetaHaus for Brand New Day 2010 on 17 June 2010. Under the motto “Exploring uncharted territory! How people and companies are forging new paths”, renowned representatives and pioneers from the fields of science, business [...]

Category: Leading |


 
Friday, May 21, 2010

As one of the first agencies in Germany, the full-service digital marketing agency, LBi Iven & Hillmann, are proud to keep in front of the game with the new Google AdWords certification. The newly designed certification program replaces the long standing Google Advertising Professionals (GAP) program. It will keep agencies informed and provide useful information [...]

Category: Leading |


 
Tuesday, May 18, 2010

Based on the popular internet world of categories, the multi-channel bookseller Thalia provides its customers with a new medium offering inspiration, transparency and a comprehensive product overview which is also available in its traditional bookstores. To achieve this Germany’s most popular book and media retailer commissioned the digital full service agency LBi Germany to develop [...]

Category: Digital, Leading |


 
Monday, May 17, 2010

LBi UK is excited to welcome Glenn Jones as Client Partner overseeing Barratt Homes, Invesco Perpetual, Food Standards Agency, Waterstones and Tourism Ireland. Glenn will also take on the role of UK Client Services Director. Glenn Jones joins LBi from Isobar where he was founder and MD of the network’s merged Anorak and de-construct entity. [...]

Category: Leading |


 
Monday, May 17, 2010

LBi has again received the Microsoft gold certified partnership accolade and continues to provide clients with best-in-class digital solutions built on Microsoft technologies. LBi was able to achieve the Gold Certified partnership because of the large number of successful client implementations on Microsoft technologies in 2009 and also LBi increased the number of certified developers [...]

Category: Engage, Full Service, Leading |


 
Sunday, May 16, 2010

Interesting presentation from our last LBi Group Client Afternoon about brand advocates and the difference between these advocates, ambassadors and evangelists. Research showed that when advocates talk, brands grow so it’s important for brands to attract passionate people and turn them from loyalists into advocates. More than ever before, your brand is what you do, [...]

Category: Leading |


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