Wednesday, December 30, 2009

Brief: Create a Christmas experience that actively demonstrated LBi core value of collaboration. James Theophane took this as an opportunity to reinterpret the Christmas tree and its role as the traditional focal point for a communal space. ‘Mobile Mobile’ is a six metre circumference interactive sculpture, and signature piece for the entrance of LBi’s Brick [...]

Tuesday, December 15, 2009

Rob van Alphen (LBi Belgium) nominated 2nd in the IAB Talent Awards for his thesis on Social Media (Onderzoek naar de ontwikkeling van social media strategieën in corporate communication naar de consument)! Congratulations Rob! More info IAB Talent Award: in French, in Dutch Link to Rob’s thesis

Category: Community, Digital, Leading |

Monday, December 7, 2009

Former Tribal DDB Creative Director (and Producer of Air Guitar Nation! documentary) Joins Global Digital Marketing and Technology Agency to Spearhead All U.S. Creative Endeavors Global digital marketing and technology agency LBi (LBi IconNicholson) today announced the appointment of Cedric Devitt as the newly-created Executive Creative Director. Devitt, who will be based out of LBi [...]

Friday, December 4, 2009

Yesterday was the official launch of the «LBi Overall Brand Experience index ©» program research ! Developed in partnership with Vlerick Management School and a few Belgian blue ship companies, this project aims at developing a strategic tool allowing a company to have a complete and coherent view of the customer experience across all customers [...]

Thursday, December 3, 2009

The “new” Belgacom site is online !!! More a design refresh than a brand new site but the changes are quite significant! To name a few : Home pages (Residential, SME, Carrier&Wholesale) The header and the footer common to all Belgacom website The left nav in internal pages The customer zone and other boxes on [...]

Category: Agency, Digital, Leading |

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