Saturday, June 27, 2009

LBi’s Chief Creative Officer, Chris Clarke, and computer scientist Lorenzo Wood opened Cannes 2009 last sunday and looked at how social marketing through service design changes the creative skill set, and kills the creative director. >Opening presentation LBi’s Chris Clarke and Lorenzo Wood >Interview LBi’s Chris Clarke and Lorenzo Wood Marketing has changed. It has [...]

Friday, June 19, 2009

LBi’s Chief Creative Chris Clarke will kick off the Cannes Lions International Festival Seminar programme this year. ‘The death of the creative director’ is scheduled for 10am on Sunday 21st June in the Debussy Theatre in Cannes. LBi’s Chief Creative Officer, Chris Clarke will be speaking about how social marketing changes the creative skill set, [...]

Friday, June 19, 2009

After the tremendous success of the TA summer campaign 2008, Touring is back again with the second phase of this new action. After gathering information on potential customers during the phase I (e-mail, date of departure in vacation, and destination), an e-mail has been sent in the language of their destination. Yes, we did translate [...]

Category: 2.0, Agency, International, Leading |

Friday, June 19, 2009

New action for Q8 with the launch of the plopsaland minisite for Q8 ( So go fill up at Q8, scratch your ticket, go to the website and see what you’ve won ! More :

Category: Agency |

Tuesday, June 16, 2009

LBi has just launched the “Bella Website” for our brand new client Bel Belgium (Kiri, Vache Qui Rit, Babybel, Boursin,…). This is a full 3D project featuring a nearly real cow The aim of this website is to generate data capture in order to be ready when e-couponing will be launched in Belgium. At this [...]

Category: Agency, Digital |

Wednesday, June 10, 2009

The last issue of the Forrester Wave™ on Interactive Marketing Agencies (Q2 2009) once again put LBi in the Leader’s Circle ! In Forrester’s evaluation of the Web design capabilities of leading interactive marketing agencies across 18 criteria, LBi NY, together with Sapient, imc2 or Razorfish, led the pack for transaction-led projects — due in [...]

Category: Digital, International, Leading |

Wednesday, June 10, 2009

After briefly reviewing the various agencies, Zwitsal has decided to place its online activities with LBi Lost Boys. This step means that LBi expands its activities for Sara Lee to include the Household & Body Care division. LBi will be developing the firm’s online strategy in the coming period. In the autumn, the partnership will [...]

Category: Leading |

Monday, June 8, 2009

LBi Netherlands has won a SAN Accent (Advertising Foundation) award for the ‘Hello Amsterdam’ campaign developed for Vodafone. The campaign was aimed at recruiting 250 top talents for Vodafone’s new head office in Amsterdam. The campaign resulted in an impressive 4,500 CVs being received, in a market known for its difficulty in finding the right [...]

Tuesday, June 2, 2009

“No they didn’t really learn much” is the conclusion of a study from LBi’s Social Media team. “Yes, most of them have a profile and some are even actively working with it!” At least that’s what most of them understood from Obama’s campaign. But on the other hand, they didn’t fully understand that this is [...]

Category: 2.0, Community, Digital |

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