Thursday, February 26, 2009

Electrolux have appointed LBi as their CRM partner. This relationship will cover all 3 Electrolux brands (Electrolux, AEG, Zanussi) across 20 markets in Europe and Eastern Europe. The win was awarded after a tough 8-way pitch over 10 weeks spanning meetings in Stockholm and Brussels. Electrolux will be engaging with consumers throughout the entire purchase [...]


 
Friday, February 20, 2009

During next IAB Netcafe (March 5), Antony Slabinck and Rik Lagey will bring us insights on how Barack Obama used a.o. social media in his race to the White House. The “Yes, we can” song became a symbol of this strategy and the phrasing of the hope, act, change philosophy behind this campaign. LBi brings [...]

Category: Agency, Digital |


 
Wednesday, February 18, 2009

LBi – the global digital marketing and technology agency (listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam) – announces its fourth quarter and year-end results 2008. Here are some highlights: In 2008 LBi Belgium operations delivered ahead of plan as a consequence of strong new business and operational management. Key client wins [...]


 
Monday, February 16, 2009

Recruiting 200 highly skilled staff for the new Vodafone headoffice in Amsterdam and meanwhile improving the brand perception & proposition within the target group is quite a challenge. LBi used a mixture of different channels like website, abri’s, billboards, wc-vertising, boomerangcards, beercards, journal ads, banners, keyword ads & SEO. The campaign exceeded all expectations as [...]


 
Wednesday, February 11, 2009

LBi is now working on the corporate websites of Q8 Belgium, Q8 Netherlands, Q8 Luxembourg and Tango Netherlands for Kuwait Petroleum International. With the Sitecore CMS, LBi is building fully dynamic websites with a common visual identity that fits with their new exciting brand strategy. In the past, LBi has already produced an Extranet for [...]


 
Wednesday, February 11, 2009

LBi has been chosen by Belgacom to develop a serie of short movies explaining the advantages of main belgacom products. Project includes the development of an integrated video player. LBi is also working on the development of their new Affinity platform. More : http://www.belgacom.be

Category: Agency, Digital, Full Service |


 
Wednesday, February 11, 2009

LBi has launched the new version of the National Lotery site. Thanks to Tridion CMS, the content is fully administrated by the National Lotery team. The CMS includes a newsletter module used to send more than 150.000 emails per week. Custom development have been produced by LBi to fully automate publishing of results on a [...]

Category: Agency, Digital |


 
Wednesday, February 4, 2009

First Week-End of February, more than 60 LBier’s went to La Bresse (France) for a refreshing week-end, devoted to Ski, Snow Board and others less sportive activities (sorry, can’t be disclosed Let’s just say that all participants came back safely, exhausted and excited as well…

Category: Leading |


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