Tuesday, October 28, 2008

LBi was attributed the « Interactive Agency of the Year 2008 » award, during the Mixx Awards last Thursday 24th October. This prestigious distinction is given to the agency that profiles itself the best during 2008, judged according to the high level of realizations presented to the jury. LBi didn’t only wheel in this title, [...]

Tuesday, October 28, 2008

For Proximus, the challenge was to create an efficient campaign for a verry niche target, geographically spotted around Liège, within a very short time frame and an verry low budget. A playful sequential strategy was conceived, axed upon a “conspirator” type approach articulated around relationship networks, immersive video, quizz and social networks. This allowed Proximus [...]

Tuesday, October 28, 2008

For Thomas Cook, LBi created a Web 2.0 concept from A to Z, www.minibreaks.be, proposing mini-trips. This 2.0 business model is truly revolutionary, allowing hoteliers to upload in real time ‘last minute’ offers or promotions thanks to the powerful back-office application upon which minibreaks.be is built. Since the launch in August, the site has been [...]

Category: Agency, Digital, Leading |

Wednesday, October 1, 2008

Chris is an award winning creative who has been at the forefront of the digital industry since the late 90s. In 2000 as a UK founder of pioneering digital agency Abel & Baker, Chris helped bring a new level of creative excellence to the nascent digital industry. In 2002 Abel & Baker became part of [...]

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