Tuesday, April 22, 2008

Dirk Bikkembergs, inventor of sports couture, turned sportswear into luxury clothing. Before him, we used to think of sportswear in terms of sweaty gym pants unfit to be worn outside. Dirk Bikkembergs changed all that, when he rethought tracksuits and proposed cargo pants and shiny jackets. Dirk Bikkembergs, best known in the fashion world for [...]

Tuesday, April 22, 2008

Stanislas Van Oost , currently COO of LBi Belgium, will take the role of CEO effective immediately, while Benoit Lips, CEO since 1995, will continue as Chief Visionary Officer to assist in creation of digital strategies for LBi and major clients.

Category: Agency, Leading |

Tuesday, April 22, 2008

As compared to 2006 figures, 2007 turnover increased by 35% and EBIT by 137%. On the one hand, the financial performance has been positively impacted by services provided to existing client portfolio with which LBi Belgium has build a relationship of trust since many years. On the other hand, LBi Belgium also gained new significant [...]

Category: Agency, Leading |

Monday, April 14, 2008

Evaluate the success of an interactive campaign, the performance of a website. Have you the right audience, the optimal conversion? What to measure, how to improve ? Aurelie Pols, head of LBi Web Analytics practice, will provide you with an overview of the most usefull metrics and the results of an interactive campaign during next [...]

Category: Leading |

Thursday, April 10, 2008

Now, for the first time in Belgium, the MIX essentials conference – that will be held in Louvain La Neuve on April 25 – will bring you the latest information from the global MIX’08 conference held in Las Vegas in early March. With Keynote presentations from Steve Ballmer, and other international speakers including LBi team [...]

Category: Agency, Digital, Leading |

Monday, April 7, 2008

LBI today announces acquisition of the full-service interactive agency Special Ops Media in New York, US. Special Ops has a strong national reputation and specializes in online marketing & strategy, online media (planning and buying), creative services and online publicity for a wide variety of major national and international brands. LBi CEO Luke Taylor states [...]

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